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Creative Variables

The Variables tab shows all variables that are used on the Creative. There are three types of variable you can use within Creatives:

Icon Description

System Variable - are embedded in the system and cannot be deleted; they are available for use in all Creatives

Shared Variable - a user-created variable that can be used across all Creatives.

Note: Any edits to a shared variable will effect that Creative only. However any new instances that are created of the shared variable will take on the parameters that were last updated. Deleting a shared variable is undertaken at Creative level, and as a result removes the Variable from that Creative only.
none

Creative Variable - a variable with no icon is a Creative Variable. This means the variable is used only on that Creative.

To see a list of all variables, including system variables, that are in use on a Creative, select the Show System Variables check box at the bottom of the Creative Elements section of the Overview screen:

  • Click the New button to create a new variable

  • Click the Edit button to edit an existing variable

  • Click the Delete button to delete an existing variable

Note: You cannot delete system variables displayed with aicon.
     
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